Kojic Acid and Tranexamic Acid Skin Brightening Anti Aging Serum

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1. Kojic Acid:
Kojic Acid was discovered as a natural product derived from a mushroom in Japan in 1989. It has been successfully used to lighten pigment spots and skin discoloration.  
Kojic acid can produce excellent effects in evenly toning the skin and fighting age spots. It is a 98% pure and natural material. Kojic acid may help diminish or eliminate sun freckles or other dark spots!
-Eliminate skin blemishes-Reduce age spots, fine lines, and acne scars.
-Freckles-All people have pigment-producing cells in our skin called melanocytes that produce melanin, which our skin uses to shield itself from the sun and other environmental hazards. While this pigment protects us from the sun, our melanocytes can become damaged if our skin receives too much sun exposure.  The result of damaged melanocytes is often an abundance of melanin fed into the dermis.  This process results in small brown spots called freckles.  Kojic acid fights freckles topically by countering the melanin in the area.
 
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2. Tranexamic Acid:
A little known skin lightener known as Tranexamic acid has been found to be very effective at reducing the appearance of dark spots to give you a more even skin tone.
Tranexamic acid works from outside the pigmented (darkened) area of the skin working towards the inner until the pigmentation is gone. Tranexamic acid can also reduce the appearance of acne scars while also helping to prevent future sun spots from forming.

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3. Resveratrol:
In nature, resveratrol functions as part of a plant’s defensive arsenal. Resveratrol is an antimicrobial substance produced by plants in response to stress, infection, or strong UV radiation. In recent years, resveratrol in particular has become the subject of intense interest due to its powerful antioxidant and anti-aging properties.
It appears that resveratrol exerts its potent antioxidant effects on two distinct levels: (1) by scavenging existing free radicals and (2) by preventing their formation.
The antioxidant ability of resveratrol is known to be both potent and efficient. In fact, it has been shown to be greater than that of vitamins E and C. One study demonstrated that resveratrol was 95% efficient at preventing lipid peroxidation, compared to 65% for vitamin E and 37% for vitamin C.
Resveratrol is an antioxidant that acts to slow and stop the oxidation of other cells. Using our serums will promote youthful and rejuvenated skin!
 
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4. Vitamin B3(Niacinamide):
Niacinamide (Vitamin B3) is the water soluble form of niacin, an essential vitamin for healthy cell metabolism and is part of the B group. Niacinamide is a highly active, safe, and non-irritating cosmeceutical ingredient. Niacinamide is an excellent way to reduce the appearance of spots and can highlight your natural complexion! 
-Demonstrated anti-inflammatory actions that may be of benefit to inflammatory conditions including acne. 
-Studies have shown topical niacinamide to be effective in improving skin texture, evening out skin tone and improves appearance of aged and photodamaged skin.
-Effective active agent with anti-wrinkle properties, reducing the severity of fine lines by stimulating collagen, the connective tissue responsible for skin suppleness.
 
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5. MSM (Methyl Sulfonyl Methane):
MSM has a softening, deeply penetrating effect on the skin when applied topically. It has the unique ability to penetrate several skin layers and therefore provides a better, more deeply hydrating and smoothing effect for longer periods of time. For this reason, it is one of the best ingredients to look for if you have chronically dry or mature skin that has lost a lot of its elasticity. 
MSM helps even skin tone by diminishing the appearance of dark spots and age spots. It has a brightening and luminizing effect on the skin overall when applied topically, and over time may also help reduce uneven skin tone.
 
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6. MAP Vitamin C:
MAP Vitamin C is a water-soluble, non-irritating, stable derivative of Vitamin C. It has the same potential as Vitamin C to boost skin collagen synthesis but is effective in significantly lower concentrations. It is more stable than L-Ascorbic Acid and is as effective as Vitamin C (L-Ascorbic Acid) to boost skin collagen synthesis but is effective in significantly lower concentrations. Because of those reasons, MAP has rapidly gained popularity in skin care.
When comparing MAP with Vitamin C (L-Ascorbic Acid), it is important to note that MAP may be more suitable for people with sensitive skin and those wishing to avoid any exfoliating effects, as some Vitamin C formulas are highly acidic (and therefore produce exfoliating effects). In skin care products, MAP Vitamin C is also used for UV protection and repair, collagen production, skin lightening and brightening, and as an anti-inflammatory. It is also a potent antioxidant. It is considered an excellent non-irritating skin whitening agent that inhibits skin cells that produce melanin while lightening age spots, and is a great alternative to Quinone.
•Paraben free, no color, no fragrance, and no alcohol.
•100% pure Magnesium Ascorbyl Phosphate as the vitamin C source, non-irritating.
•Enhanced with other natural and powerful ingredients for skin hydration and anti-oxidant, such as hyaluronic acid!
•Quick absorption by skin, not oily.
 
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7. Licorice:
Licorice contains antioxidants, which help protect your skin from sun damage and exposure to the elements. It's a powerful moisturizer for the skin. Licorice soothes your skin and brings it back to life. It is also renowned for its ability to fight acne and acne scars.
- Helps fade brown spots
- Helps fade scars
- Helps fade stretch marks
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8. Hyaluronic Acid:
Hyaluronic acid, also known as HA, is a natural compound found in skin that has many important functions, including holding in moisture, providing cushioning, adding in tissue repair, and holding together the skin's structural components (collagen and elastin). Topical products containing hyaluronic acid are effective at moisturizing surface skin cells.
-Moisturizing: Hyaluronic acid holds moisture well-holding up to 1000 times its weight in water. Hyaluronic acid functions not only to deliver water to the skin, but also to hold it there.
-Wrinkles: The loss of natural hyaluronic acid is one of the primary causes of wrinkles, so the idea of putting HA back into the skin to repair wrinkles makes sense! By reducing wrinkles, your skin looks younger and evens out skin tone, making it look smooth and supple.
-Safety: Hyaluronic acid based products are considered highly safe.