Skin Brightening Serum with Tranexamic Acid, Niacinamide B3, Allantoin

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Tranexamic Acid:

A little known skin lightener known as Tranexamic acid has been found to be very effective at reducing the appearance of dark spots to give you a more even skin tone.

Tranexamic acid works from outside the pigmented (darkened) area of the skin working towards the inner until the pigmentation is gone. Tranexamic acid can also reduce the appearance of acne scars while also helping to prevent future sun spots from forming.
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Niacinamide (Vitamin B3):

Niacinamide (Vitamin B3) is the water soluble form of niacin, an essential vitamin for healthy cell metabolism and is part of the B group. Niacinamide is a highly active, safe, and non-irritating cosmeceutical ingredient. Niacinamide is an excellent way to reduce the appearance of spots and can highlight your natural complexion! 

-Demonstrated anti-inflammatory actions that may be of benefit to inflammatory conditions including acne. 

-Studies have shown topical niacinamide to be effective in improving skin texture, evening out skin tone and improves appearance of aged and photodamaged skin.

-Effective active agent with anti-wrinkle properties, reducing the severity of fine lines by stimulating collagen, the connective tissue responsible for skin suppleness.
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Vitamin C (L-Ascorbic Acid):

Vitamin C is a powerful and effective antioxidant that protects us from free radicals that cause oxidative stress. Vitamin C is a powerful antioxidant that can help our damaged skin look younger and healthier!

- Is more concentrated than nutritional Vitamin C
- Is rapidly absorbed so it won't rub or wash off
- Allows for greater penetration to the skin for greater benefit
- Neutralizes free radical damage
- Helps moisturize and increase skin hydration
- Stimulates collagen production and restores elasticity
- Prevents premature skin aging
- Decreases fine lines and wrinkles
- Lightens and brightens the skin for a more even skin tone

Vitamin C is used in skin care as a strong antioxidant AND promotes collagen production, which subsequently plumps the skin and allows your natural radiance and smoothness to shine!

Vitamin C is a prime ingredient of collagen, the substance that binds cells together. Collagen metabolism and production are key attributes of healthy, radiant, younger looking skin. Collagen, in fact, depends on vitamin C, which implies the vitamin's importance to healthy, attractive skin. Stable collagen production fights wrinkles, and ensures evenness in the skin's tone and texture.

Vitamin C's function as an antioxidant also benefits the skin, as it is able to protect the skin from damaging free radicals.
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Vitamin E:

Vitamin E is the generic name for “tocopherol” and is available in four different forms. 

The beauty benefits of vitamin E come from its antioxidant properties. Antioxidants remove free radicals — the unstable compounds that damage the cell structure. 

Vitamin E can also be used to reduce the appearance of scars, acne, and wrinkles because it speeds up cell regeneration. This creates an anti-aging effect, which makes the skin look younger.

Vitamin E benefits the skin by helping it retain its natural moisture content. Vitamin E makes dull-looking, dry skin look healthier and fresher!
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Allantoin: 

Allantoin is an effective cell-proliferating and healing agent that stimulates good tissue formation. Allantoin is a moisturizing, healing, anti-irritating, and soothing keratolytic.  

Allantoin is renowned for its soothing, anti-irritation properties and acne control. It also help shrinks large pores, dissolves blackheads, and removes dead skin cells.  
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Hyaluronic Acid:

Hyaluronic acid, also known as HA, is a natural compound found in skin that has many important functions, including holding in moisture, providing cushioning, adding in tissue repair, and holding together the skin's structural components (collagen and elastin). Topical products containing hyaluronic acid are effective at moisturizing surface skin cells.

-Moisturizing: Hyaluronic acid holds moisture well-holding up to 1000 times its weight in water. Hyaluronic acid functions not only to deliver water to the skin, but also to hold it there.

-Wrinkles: The loss of natural hyaluronic acid is one of the primary causes of wrinkles, so the idea of putting HA back into the skin to repair wrinkles makes sense! By reducing wrinkles, your skin looks younger and evens out skin tone, making it look smooth and supple.

-Safety: Hyaluronic acid based products are considered highly safe.